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Media Manager in Calgary, AB

Media Manager Job Description

A Media Manager is a strategic and analytical professional responsible for the planning, execution, and optimization of all media campaigns to maximize brand reach and impact. This role involves a deep understanding of the diverse Canadian media landscape, including traditional, digital, and social channels. The Media Manager crafts effective media strategies, negotiates placements, and analyzes performance data to ensure marketing goals are met efficiently and on budget. They possess excellent negotiation skills, a data-driven mindset, and the ability to adapt strategies to evolving consumer behaviors. A bachelor's degree in Marketing, Communications, or a related field is preferred. A comprehensive knowledge of Canadian media outlets, regional markets, and regulatory bodies is essential for success in this role.

Typical media manager duties:

Develop and implement comprehensive media strategies and campaign plans across various channels (e.g., TV, radio, print, online, social media).Conduct market research and audience analysis to identify optimal media channels and targeting strategies for the Canadian market.Negotiate and purchase media placements to secure the best rates and value for the brand.Manage media budgets and track spending, ensuring campaigns are delivered on time and within financial constraints.Analyze campaign performance data and key metrics to optimize media buys and provide insights for future strategies.Collaborate with creative teams, brand managers, and external agencies to ensure media plans are aligned with creative messaging.Stay current with industry trends, emerging media platforms, and changes in the Canadian media landscape.Prepare and present detailed reports on campaign performance and ROI to stakeholders.

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Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a media manager.Search media manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
Salary for Media Manager in Calgary, AB

95135 - 115540

Low
95135
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
103350
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
115540
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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