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Chief Marketing Officer in Calgary, AB

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Calgary, AB

163804 - 222063

Low
163804
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
197244
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
222063
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High VP of Marketing 148913 168768 182614 Marketing Director 117301 141598 163804 Marketing Manager 90393 105806 115995 Marketing Specialist 62700 69754 77591 Marketing Coordinator 54601 66358 73934 Marketing Analytics Manager 99798 110509 122788 Marketing Analytics Specialist 67925 86213 101365 Media Manager 93789 101888 112338 Product Manager 83339 101104 121743 Product Marketing Manager 75240 97969 120436 Project Manager – Marketing and Creative 78898 100059 112338 Demand Generation Manager 86474 97708 109203 Media Buyer 61655 74979 90915 Media Planner 55646 64268 74456 Brand Manager 80204 97969 118608 Event Manager 58520 72628 83339 Event Coordinator 51205 59565 68186 Communications Director 117824 142120 164326 Communications Manager 96140 111031 125923 Communications Specialist 61133 73150 83861 Public Relations Director 118608 131931 146039 Public Relations Manager 95356 104761 123571 Public Relations Specialist 61133 72889 83600

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.