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Public Relations Specialist in Calgary, AB

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

Looking for a public relations specialist or a public relations specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a public relations specialist.Search public relations specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
Salary for Public Relations Specialist in Calgary, AB

62275 - 84800

Low
62275
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
73935
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
84800
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 166155 200075 226045 VP of Marketing 153435 172780 188945 Marketing Director 118985 143630 166155 Marketing Manager 91690 107855 117925 Marketing Specialist 64660 72080 80560 Marketing Coordinator 56975 68105 75790 Marketing Analytics Manager 101760 115010 125080 Marketing Analytics Specialist 69430 88510 103880 Product Manager 86655 105735 127200 Project Manager – Marketing and Creative 81090 101495 115540 Demand Generation Manager 89570 102025 112360 Media Manager 95135 103350 115540 Media Buyer 63335 77910 93015 Media Planner 57240 66250 76585 Brand Manager 82680 100435 121635 Event Manager 63865 77115 88245 Event Coordinator 53530 60950 69695 Communications Director 119780 145485 168540 Communications Manager 97520 112625 128790 Communications Specialist 62540 74200 85065 Public Relations Director 120310 134885 149460 Public Relations Manager 97785 107325 127200 Product Marketing Manager 77115 100435 123225

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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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