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Brand Manager in Calgary, AB

Brand Manager Job Description

A Brand Manager in Canada holds a pivotal role in shaping a brand's presence, perception, and performance within the market. This position is responsible for the end-to-end development and execution of brand strategies designed to enhance brand awareness, drive sales, cultivate customer loyalty, and ultimately grow market share. The role demands a blend of strategic thinking, analytical acumen, and creative vision, leveraging market research insights to inform brand positioning, guide product development, and orchestrate integrated marketing and communications initiatives. Candidates typically possess 5-8 years of progressive experience in marketing or brand management, with a proven track record of building successful brands. A bachelor's degree in Marketing, Business Administration, or a related field is generally required, and a deep understanding of Canadian consumer behavior, cultural nuances, and competitive landscapes is essential.

Typical brand manager duties:

Conduct thorough market research and competitive analysis to identify opportunities and challenges within the Canadian market.Develop, implement, and manage comprehensive brand strategies, marketing plans, and product roadmaps.Define and maintain brand identity, messaging, and visual guidelines across all touchpoints.Collaborate closely with product development, sales, creative, and external agencies to ensure cohesive brand execution.Monitor brand performance using key metrics, analyzing sales data, market share, and consumer insights to optimize strategies.Lead new product or service launches and marketing campaigns tailored for the Canadian audience.Manage brand budgets, forecasting, and reporting on marketing expenditures and ROI.

Looking for a brand manager or a brand manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a brand manager.Search brand manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
Salary for Brand Manager in Calgary, AB

82680 - 121635

Low
82680
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
100435
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
121635
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 166155 200075 226045 VP of Marketing 153435 172780 188945 Marketing Director 118985 143630 166155 Marketing Manager 91690 107855 117925 Marketing Specialist 64660 72080 80560 Marketing Coordinator 56975 68105 75790 Marketing Analytics Manager 101760 115010 125080 Marketing Analytics Specialist 69430 88510 103880 Product Manager 86655 105735 127200 Project Manager – Marketing and Creative 81090 101495 115540 Demand Generation Manager 89570 102025 112360 Media Manager 95135 103350 115540 Media Buyer 63335 77910 93015 Media Planner 57240 66250 76585 Event Manager 63865 77115 88245 Event Coordinator 53530 60950 69695 Communications Director 119780 145485 168540 Communications Manager 97520 112625 128790 Communications Specialist 62540 74200 85065 Public Relations Director 120310 134885 149460 Public Relations Manager 97785 107325 127200 Public Relations Specialist 62275 73935 84800 Product Marketing Manager 77115 100435 123225

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2027 Canada Salary Guide Explore the latest data for roles in 6 professional fields and know what you should pay or earn in local and national markets.
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Behind Our Numbers Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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