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Brand Manager in Calgary, AB

Brand Manager Job Description

A Brand Manager in Canada holds a pivotal role in shaping a brand's presence, perception, and performance within the market. This position is responsible for the end-to-end development and execution of brand strategies designed to enhance brand awareness, drive sales, cultivate customer loyalty, and ultimately grow market share. The role demands a blend of strategic thinking, analytical acumen, and creative vision, leveraging market research insights to inform brand positioning, guide product development, and orchestrate integrated marketing and communications initiatives. Candidates typically possess 5-8 years of progressive experience in marketing or brand management, with a proven track record of building successful brands. A bachelor's degree in Marketing, Business Administration, or a related field is generally required, and a deep understanding of Canadian consumer behavior, cultural nuances, and competitive landscapes is essential.

Typical brand manager duties:

Conduct thorough market research and competitive analysis to identify opportunities and challenges within the Canadian market.Develop, implement, and manage comprehensive brand strategies, marketing plans, and product roadmaps.Define and maintain brand identity, messaging, and visual guidelines across all touchpoints.Collaborate closely with product development, sales, creative, and external agencies to ensure cohesive brand execution.Monitor brand performance using key metrics, analyzing sales data, market share, and consumer insights to optimize strategies.Lead new product or service launches and marketing campaigns tailored for the Canadian audience.Manage brand budgets, forecasting, and reporting on marketing expenditures and ROI.

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Salary for Brand Manager in Calgary, AB
80204 - 118608
Low
80204
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
97969
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
118608
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 163804 197244 222063 VP of Marketing 148913 168768 182614 Marketing Director 117301 141598 163804 Marketing Manager 90393 105806 115995 Marketing Specialist 62700 69754 77591 Marketing Coordinator 54601 66358 73934 Marketing Analytics Manager 99798 110509 122788 Marketing Analytics Specialist 67925 86213 101365 Media Manager 93789 101888 112338 Product Manager 83339 101104 121743 Product Marketing Manager 75240 97969 120436 Project Manager – Marketing and Creative 78898 100059 112338 Demand Generation Manager 86474 97708 109203 Media Buyer 61655 74979 90915 Media Planner 55646 64268 74456 Event Manager 58520 72628 83339 Event Coordinator 51205 59565 68186 Communications Director 117824 142120 164326 Communications Manager 96140 111031 125923 Communications Specialist 61133 73150 83861 Public Relations Director 118608 131931 146039 Public Relations Manager 95356 104761 123571 Public Relations Specialist 61133 72889 83600

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.