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Marketing Director in Quebec City, QC

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Quebec City, QC
108883 - 152048
Low
108883
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
131435
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
152048
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 152048 183088 206125 VP of Marketing 138225 156655 169508 Marketing Manager 83905 98213 107670 Marketing Specialist 58200 64748 72023 Marketing Coordinator 50683 61595 68628 Marketing Analytics Manager 92635 102578 113975 Marketing Analytics Specialist 63050 80025 94090 Media Manager 87058 94575 104275 Product Manager 77358 93848 113005 Product Marketing Manager 69840 90938 111793 Project Manager – Marketing and Creative 73235 92878 104275 Demand Generation Manager 80268 90695 101365 Media Buyer 57230 69598 84390 Media Planner 51653 59655 69113 Brand Manager 74448 90938 110095 Event Manager 54320 67415 77358 Event Coordinator 47530 55290 63293 Communications Director 109368 131920 152533 Communications Manager 89240 103063 116885 Communications Specialist 56745 67900 77843 Public Relations Director 110095 122463 135558 Public Relations Manager 88513 97243 114703 Public Relations Specialist 56745 67658 77600

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.