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Public Relations Specialist in Quebec City, QC

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

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Salary for Public Relations Specialist in Quebec City, QC
56745 - 77600
Low
56745
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
67658
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
77600
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 152048 183088 206125 VP of Marketing 138225 156655 169508 Marketing Director 108883 131435 152048 Marketing Manager 83905 98213 107670 Marketing Specialist 58200 64748 72023 Marketing Coordinator 50683 61595 68628 Marketing Analytics Manager 92635 102578 113975 Marketing Analytics Specialist 63050 80025 94090 Media Manager 87058 94575 104275 Product Manager 77358 93848 113005 Product Marketing Manager 69840 90938 111793 Project Manager – Marketing and Creative 73235 92878 104275 Demand Generation Manager 80268 90695 101365 Media Buyer 57230 69598 84390 Media Planner 51653 59655 69113 Brand Manager 74448 90938 110095 Event Manager 54320 67415 77358 Event Coordinator 47530 55290 63293 Communications Director 109368 131920 152533 Communications Manager 89240 103063 116885 Communications Specialist 56745 67900 77843 Public Relations Director 110095 122463 135558 Public Relations Manager 88513 97243 114703

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.