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Chief Marketing Officer in Quebec City, QC

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Quebec City, QC
152048 - 206125
Low
152048
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
183088
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
206125
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High VP of Marketing 138225 156655 169508 Marketing Director 108883 131435 152048 Marketing Manager 83905 98213 107670 Marketing Specialist 58200 64748 72023 Marketing Coordinator 50683 61595 68628 Marketing Analytics Manager 92635 102578 113975 Marketing Analytics Specialist 63050 80025 94090 Media Manager 87058 94575 104275 Product Manager 77358 93848 113005 Product Marketing Manager 69840 90938 111793 Project Manager – Marketing and Creative 73235 92878 104275 Demand Generation Manager 80268 90695 101365 Media Buyer 57230 69598 84390 Media Planner 51653 59655 69113 Brand Manager 74448 90938 110095 Event Manager 54320 67415 77358 Event Coordinator 47530 55290 63293 Communications Director 109368 131920 152533 Communications Manager 89240 103063 116885 Communications Specialist 56745 67900 77843 Public Relations Director 110095 122463 135558 Public Relations Manager 88513 97243 114703 Public Relations Specialist 56745 67658 77600

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.