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Brand Manager in Vancouver, BC

Brand Manager Job Description

A Brand Manager in Canada holds a pivotal role in shaping a brand's presence, perception, and performance within the market. This position is responsible for the end-to-end development and execution of brand strategies designed to enhance brand awareness, drive sales, cultivate customer loyalty, and ultimately grow market share. The role demands a blend of strategic thinking, analytical acumen, and creative vision, leveraging market research insights to inform brand positioning, guide product development, and orchestrate integrated marketing and communications initiatives. Candidates typically possess 5-8 years of progressive experience in marketing or brand management, with a proven track record of building successful brands. A bachelor's degree in Marketing, Business Administration, or a related field is generally required, and a deep understanding of Canadian consumer behavior, cultural nuances, and competitive landscapes is essential.

Typical brand manager duties:

Conduct thorough market research and competitive analysis to identify opportunities and challenges within the Canadian market.Develop, implement, and manage comprehensive brand strategies, marketing plans, and product roadmaps.Define and maintain brand identity, messaging, and visual guidelines across all touchpoints.Collaborate closely with product development, sales, creative, and external agencies to ensure cohesive brand execution.Monitor brand performance using key metrics, analyzing sales data, market share, and consumer insights to optimize strategies.Lead new product or service launches and marketing campaigns tailored for the Canadian audience.Manage brand budgets, forecasting, and reporting on marketing expenditures and ROI.

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Salary for Brand Manager in Vancouver, BC
79820 - 118040
Low
79820
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
97500
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
118040
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 163020 196300 221000 VP of Marketing 148200 167960 181740 Marketing Director 116740 140920 163020 Marketing Manager 89960 105300 115440 Marketing Specialist 62400 69420 77220 Marketing Coordinator 54340 66040 73580 Marketing Analytics Manager 99320 109980 122200 Marketing Analytics Specialist 67600 85800 100880 Media Manager 93340 101400 111800 Product Manager 82940 100620 121160 Product Marketing Manager 74880 97500 119860 Project Manager – Marketing and Creative 78520 99580 111800 Demand Generation Manager 86060 97240 108680 Media Buyer 61360 74620 90480 Media Planner 55380 63960 74100 Event Manager 58240 72280 82940 Event Coordinator 50960 59280 67860 Communications Director 117260 141440 163540 Communications Manager 95680 110500 125320 Communications Specialist 60840 72800 83460 Public Relations Director 118040 131300 145340 Public Relations Manager 94900 104260 122980 Public Relations Specialist 60840 72540 83200

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.