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Brand Manager in Vancouver, BC

Brand Manager Job Description

Brand Managers in Canada are responsible for developing and executing brand strategies to enhance brand awareness, drive sales, and build customer loyalty. This role involves market research, brand positioning, product development, and marketing/communications.

Typical brand manager duties:

Develop and implement a comprehensive brand strategy aligned with business objectives. Define brand identity, positioning, and messaging. Create brand guidelines and ensure consistency across all touchpoints. Conduct market research to understand target audience, competitors, and industry trends. Collaborate with product development teams to create products that align with the brand strategy. Oversee the development of marketing materials and campaigns. Manage the brand's presence across all channels (digital, print, broadcast). Track brand performance metrics and analyze results.

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Salary for Brand Manager in Vancouver, BC
71240 - 97760
25th percentile
71240
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
86060
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
97760
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Marketing Analytics Manager 92040 105820 120380 Marketing Analytics Specialist 65520 82420 94380 Demand Generation Manager 85540 96200 108420 E-Commerce Manager 77220 94900 106600 Project Manager – Marketing and Creative 77220 98540 111540 Product Manager 81380 98540 119860 Event Manager 58240 71760 82680 Event Coordinator 50180 58240 66560 Media Director 93080 100620 110500 Media Buyer 59540 72280 88140 Media Planner 54340 62920 73060

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