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Chief Marketing Officer in Vancouver, BC

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

Looking for a chief marketing officer or a chief marketing officer job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a chief marketing officer.Search chief marketing officer openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Chief Marketing Officer in Vancouver, BC

167723 - 228178

Low
167723
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
201963
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
228178
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High VP of Marketing 154883 174410 190728 Marketing Director 120108 144985 167723 Marketing Manager 92555 108873 119038 Marketing Specialist 65270 72760 81320 Marketing Coordinator 57513 68748 76505 Marketing Analytics Manager 102720 116095 126260 Marketing Analytics Specialist 70085 89345 104860 Product Manager 87473 106733 128400 Project Manager – Marketing and Creative 81855 102453 116630 Demand Generation Manager 90415 102988 113420 Media Manager 96033 104325 116630 Media Buyer 63933 78645 93893 Media Planner 57780 66875 77308 Brand Manager 83460 101383 122783 Event Manager 64468 77843 89078 Event Coordinator 54035 61525 70353 Communications Director 120910 146858 170130 Communications Manager 98440 113688 130005 Communications Specialist 63130 74900 85868 Public Relations Director 121445 136158 150870 Public Relations Manager 98708 108338 128400 Public Relations Specialist 62863 74633 85600 Product Marketing Manager 77843 101383 124388

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2027 Canada Salary Guide Explore the latest data for roles in 6 professional fields and know what you should pay or earn in local and national markets.
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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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