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Chief Marketing Officer in Vancouver, BC

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Vancouver, BC
163020 - 221000
Low
163020
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
196300
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
221000
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High VP of Marketing 148200 167960 181740 Marketing Director 116740 140920 163020 Marketing Manager 89960 105300 115440 Marketing Specialist 62400 69420 77220 Marketing Coordinator 54340 66040 73580 Marketing Analytics Manager 99320 109980 122200 Marketing Analytics Specialist 67600 85800 100880 Media Manager 93340 101400 111800 Product Manager 82940 100620 121160 Product Marketing Manager 74880 97500 119860 Project Manager – Marketing and Creative 78520 99580 111800 Demand Generation Manager 86060 97240 108680 Media Buyer 61360 74620 90480 Media Planner 55380 63960 74100 Brand Manager 79820 97500 118040 Event Manager 58240 72280 82940 Event Coordinator 50960 59280 67860 Communications Director 117260 141440 163540 Communications Manager 95680 110500 125320 Communications Specialist 60840 72800 83460 Public Relations Director 118040 131300 145340 Public Relations Manager 94900 104260 122980 Public Relations Specialist 60840 72540 83200

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.