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Marketing Director in Vancouver, BC

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Vancouver, BC

120108 - 167723

Low
120108
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
144985
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
167723
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 167723 201963 228178 VP of Marketing 154883 174410 190728 Marketing Manager 92555 108873 119038 Marketing Specialist 65270 72760 81320 Marketing Coordinator 57513 68748 76505 Marketing Analytics Manager 102720 116095 126260 Marketing Analytics Specialist 70085 89345 104860 Product Manager 87473 106733 128400 Project Manager – Marketing and Creative 81855 102453 116630 Demand Generation Manager 90415 102988 113420 Media Manager 96033 104325 116630 Media Buyer 63933 78645 93893 Media Planner 57780 66875 77308 Brand Manager 83460 101383 122783 Event Manager 64468 77843 89078 Event Coordinator 54035 61525 70353 Communications Director 120910 146858 170130 Communications Manager 98440 113688 130005 Communications Specialist 63130 74900 85868 Public Relations Director 121445 136158 150870 Public Relations Manager 98708 108338 128400 Public Relations Specialist 62863 74633 85600 Product Marketing Manager 77843 101383 124388

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2027 Canada Salary Guide Explore the latest data for roles in 6 professional fields and know what you should pay or earn in local and national markets.
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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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