Search jobs now Find the right job type for you Explore how we help job seekers Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2026 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Inclusion Browse jobs Find your next hire Our locations

Media Manager in Vancouver, BC

Media Manager Job Description

A Media Manager is a strategic and analytical professional responsible for the planning, execution, and optimization of all media campaigns to maximize brand reach and impact. This role involves a deep understanding of the diverse Canadian media landscape, including traditional, digital, and social channels. The Media Manager crafts effective media strategies, negotiates placements, and analyzes performance data to ensure marketing goals are met efficiently and on budget. They possess excellent negotiation skills, a data-driven mindset, and the ability to adapt strategies to evolving consumer behaviors. A bachelor's degree in Marketing, Communications, or a related field is preferred. A comprehensive knowledge of Canadian media outlets, regional markets, and regulatory bodies is essential for success in this role.

Typical media manager duties:

Develop and implement comprehensive media strategies and campaign plans across various channels (e.g., TV, radio, print, online, social media).Conduct market research and audience analysis to identify optimal media channels and targeting strategies for the Canadian market.Negotiate and purchase media placements to secure the best rates and value for the brand.Manage media budgets and track spending, ensuring campaigns are delivered on time and within financial constraints.Analyze campaign performance data and key metrics to optimize media buys and provide insights for future strategies.Collaborate with creative teams, brand managers, and external agencies to ensure media plans are aligned with creative messaging.Stay current with industry trends, emerging media platforms, and changes in the Canadian media landscape.Prepare and present detailed reports on campaign performance and ROI to stakeholders.

Looking for a media manager or a media manager job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your media manager staffing needs.
Salary for Media Manager in Vancouver, BC
93340 - 111800
Low
93340
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
101400
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
111800
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 163020 196300 221000 VP of Marketing 148200 167960 181740 Marketing Director 116740 140920 163020 Marketing Manager 89960 105300 115440 Marketing Specialist 62400 69420 77220 Marketing Coordinator 54340 66040 73580 Marketing Analytics Manager 99320 109980 122200 Marketing Analytics Specialist 67600 85800 100880 Product Manager 82940 100620 121160 Product Marketing Manager 74880 97500 119860 Project Manager – Marketing and Creative 78520 99580 111800 Demand Generation Manager 86060 97240 108680 Media Buyer 61360 74620 90480 Media Planner 55380 63960 74100 Brand Manager 79820 97500 118040 Event Manager 58240 72280 82940 Event Coordinator 50960 59280 67860 Communications Director 117260 141440 163540 Communications Manager 95680 110500 125320 Communications Specialist 60840 72800 83460 Public Relations Director 118040 131300 145340 Public Relations Manager 94900 104260 122980 Public Relations Specialist 60840 72540 83200

Explore more salaries

Learn what sets our data apart

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology. Hire talent

More to explore

Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.