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Social Media Specialist in Washington, DC

Social Media Specialist job description

Social media specialists identify, evaluate, select and monitor the most relevant social media channels for an organization. They also create and maintain up-to-date social media plans, and moderate and oversee an organization’s presence on social media. Excellent knowledge of social media platforms and best practices is a must for this position. Strong verbal and writing skills and the ability to manage multiple projects at once are also essential to success. Web design and publishing skills along with an understanding of search engine optimization (SEO) are also valued by many employers.

Typical social media specialist duties:

Collecting, analyzing and reporting on social media metrics to drive greater audience engagementResearching current and emerging social media trends to find new opportunities for business growthWorking with copywriters and designers to ensure the content published to social media channels is useful for and appealing to target audiences

Looking for a social media specialist or a social media specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a social media specialist.Search social media specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Social Media Specialist in Washington, DC

68828 - 97423

Low
68828
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
82793
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
97423
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

Job title Low Mid High Content Strategist 97423 124688 151953 Content Manager 95428 113715 135328 Technical Writer – Marketing and Creative 91438 112385 131005 Proposal Specialist 92435 111055 124688 Copywriter 87780 107398 128345 Copy Editor 72818 94763 108395 Proofreader 65503 77473 91105 Social Media Manager 83125 106400 127015 Community Manager 71155 87780 100748

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.