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Social Media Manager in Miami, FL

Social Media Manager job description

A social media manager implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. This professional leads teams that create and publish content and maintain relationships with user communities on multiple platforms. Strategic thinking and strong project management and organizational skills are critical for this role. Candidates should have deep knowledge of all major social media platforms and maintain an awareness of emerging platforms. Experience using social media management systems like Hootsuite and tools such as Buffer and Klear may be required for this position.

Typical social media manager duties:

Reporting on the progress of various social media tactics using digital analytics and media-tracking toolsCoordinating activities with internal marketing and public relations teams to support their respective missionsEnsuring consistency in the voice of the brand/company and cultivating an engaged social media community

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Salary for Social Media Manager in Miami, FL

70000 - 106960

Low
70000
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
89600
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
106960
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Content Strategist 82040 105000 127960 Content Manager 80360 95760 113960 Technical Writer – Marketing and Creative 77000 94640 110320 Proposal Specialist 77840 93520 105000 Copywriter 73920 90440 108080 Copy Editor 61320 79800 91280 Proofreader 55160 65240 76720 Social Media Specialist 57960 69720 82040 Community Manager 59920 73920 84840

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.