Content Strategist in Miami, FL

Content Strategist job description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist in Miami, FL

82040 - 127960

Low

82040

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

105000

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

127960

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

Job title

Low

Mid

High

Content Manager

80360

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Technical Writer – Marketing and Creative

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73920

90440

108080

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61320

79800

91280

Proofreader

55160

65240

76720

Social Media Manager

70000

89600

106960

Social Media Specialist

57960

69720

82040

Community Manager

59920

73920

84840

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