A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.
Typical product marketing manager duties:
Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies
Looking for a product marketing manager or a product marketing manager job in Rockford?
Salary for Product Marketing Manager in Rockford, IL
74800 -
113900
25th percentile
74800
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
94988
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
113900
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
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