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Product Marketing Manager in Little Rock, AR

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Little Rock, AR
90648 - 138370
Low
90648
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
114130
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
138370
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 172205 206293 251238 Vice President of Marketing 149228 175235 200233 Marketing Director 109838 133573 166145 Product Manager 93678 120443 140643 Marketing Manager 91153 109080 128775 Marketing Coordinator 50753 62873 76508 Brand Manager 81558 97465 116655 Project Manager 70195 83325 101000 Customer Experience Marketing Manager 60348 75750 90648 Market Researcher 59590 73983 90900 Media Director 97970 118423 138370 Media Buyer 62115 71710 87113 Media Planner 60853 70700 84840 Communications Manager 78528 92163 106050 Communications Specialist 55045 64893 78780 Event Manager 56560 69438 85345 Event Coordinator 44440 51510 60348

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.