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Product Marketing Manager in Appleton, WI

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Appleton, WI

78083 - 119190

Low
78083
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
98310
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
119190
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 148335 177698 216413 Vice President of Marketing 128543 150945 172478 Marketing Director 94613 115058 143115 Product Manager 80693 103748 121148 Marketing Manager 78518 93960 110925 Marketing Coordinator 43718 54158 65903 Brand Manager 70253 83955 100485 Project Manager 60465 71775 87000 Customer Experience Marketing Manager 51983 65250 78083 Market Researcher 51330 63728 78300 Media Director 84390 102008 119190 Media Buyer 53505 61770 75038 Media Planner 52418 60900 73080 Communications Manager 67643 79388 91350 Communications Specialist 47415 55898 67860 Event Manager 48720 59813 73515 Event Coordinator 38280 44370 51983

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.