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Market Researcher in Appleton, WI

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher in Appleton, WI

51330 - 78300

Low
51330
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
63728
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
78300
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 148335 177698 216413 Vice President of Marketing 128543 150945 172478 Marketing Director 94613 115058 143115 Product Manager 80693 103748 121148 Product Marketing Manager 78083 98310 119190 Marketing Manager 78518 93960 110925 Marketing Coordinator 43718 54158 65903 Brand Manager 70253 83955 100485 Project Manager 60465 71775 87000 Customer Experience Marketing Manager 51983 65250 78083 Media Director 84390 102008 119190 Media Buyer 53505 61770 75038 Media Planner 52418 60900 73080 Communications Manager 67643 79388 91350 Communications Specialist 47415 55898 67860 Event Manager 48720 59813 73515 Event Coordinator 38280 44370 51983

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Behind Our Numbers Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.