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Marketing Director in Appleton, WI

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Appleton, WI

94613 - 143115

Low
94613
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
115058
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
143115
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 148335 177698 216413 Vice President of Marketing 128543 150945 172478 Product Manager 80693 103748 121148 Product Marketing Manager 78083 98310 119190 Marketing Manager 78518 93960 110925 Marketing Coordinator 43718 54158 65903 Brand Manager 70253 83955 100485 Project Manager 60465 71775 87000 Customer Experience Marketing Manager 51983 65250 78083 Market Researcher 51330 63728 78300 Media Director 84390 102008 119190 Media Buyer 53505 61770 75038 Media Planner 52418 60900 73080 Communications Manager 67643 79388 91350 Communications Specialist 47415 55898 67860 Event Manager 48720 59813 73515 Event Coordinator 38280 44370 51983

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.