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Product Manager in Boulder, CO

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Boulder, CO

110373 - 165708

Low
110373
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
141908
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
165708
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 202895 243058 296013 Vice President of Marketing 175823 206465 235918 Marketing Director 129413 157378 195755 Product Marketing Manager 106803 134470 163030 Marketing Manager 107398 128520 151725 Marketing Coordinator 59798 74078 90143 Brand Manager 96093 114835 137445 Project Manager 82705 98175 119000 Customer Experience Marketing Manager 71103 89250 106803 Market Researcher 70210 87168 107100 Media Director 115430 139528 163030 Media Buyer 73185 84490 102638 Media Planner 71698 83300 99960 Communications Manager 92523 108588 124950 Communications Specialist 64855 76458 92820 Event Manager 66640 81813 100555 Event Coordinator 52360 60690 71103

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.