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Marketing Director in Boulder, CO

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Boulder, CO

129413 - 195755

Low
129413
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
157378
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
195755
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 202895 243058 296013 Vice President of Marketing 175823 206465 235918 Product Manager 110373 141908 165708 Product Marketing Manager 106803 134470 163030 Marketing Manager 107398 128520 151725 Marketing Coordinator 59798 74078 90143 Brand Manager 96093 114835 137445 Project Manager 82705 98175 119000 Customer Experience Marketing Manager 71103 89250 106803 Market Researcher 70210 87168 107100 Media Director 115430 139528 163030 Media Buyer 73185 84490 102638 Media Planner 71698 83300 99960 Communications Manager 92523 108588 124950 Communications Specialist 64855 76458 92820 Event Manager 66640 81813 100555 Event Coordinator 52360 60690 71103

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.