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Performance Marketing Manager in Charlotte, NC

Performance Marketing Manager job description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

Looking for a performance marketing manager or a performance marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a performance marketing manager.Search performance marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Customer acquisition
Customer experience
Data-driven insights
Digital advertising
Display media
Integrated campaigns
Marketing analytics
Shopper marketing tools
Salary for Performance Marketing Manager in Charlotte, NC

80465 - 140291

Low
80465
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
109986
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
140291
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 112076 126184 147345 Marketing Analytics Specialist 76285 92483 115734 Digital Strategist 99798 117563 138463 Growth Marketing Manager 97969 115995 144210 Demand Generation Manager 95618 112860 135589 E-Commerce Marketing Manager 96140 111815 135066 Digital Marketing Manager 86474 108419 123310 Digital Marketing Specialist 62700 73673 88303 Digital Project Manager 81510 104500 121743 Email Marketing Manager 76285 95618 115995 Email Marketing Specialist 56169 70015 80726 Marketing Automation Specialist 76546 89870 107635 SEO Specialist 70799 82033 95095 Paid Search Specialist 67925 80465 91438

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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