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Marketing Analytics Manager in Charlotte, NC

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Manager in Charlotte, NC

112076 - 147345

Low
112076
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
126184
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
147345
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 76285 92483 115734 Digital Strategist 99798 117563 138463 Growth Marketing Manager 97969 115995 144210 Demand Generation Manager 95618 112860 135589 E-Commerce Marketing Manager 96140 111815 135066 Performance Marketing Manager 80465 109986 140291 Digital Marketing Manager 86474 108419 123310 Digital Marketing Specialist 62700 73673 88303 Digital Project Manager 81510 104500 121743 Email Marketing Manager 76285 95618 115995 Email Marketing Specialist 56169 70015 80726 Marketing Automation Specialist 76546 89870 107635 SEO Specialist 70799 82033 95095 Paid Search Specialist 67925 80465 91438

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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