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Performance Marketing Manager in Boulder, CO

Performance Marketing Manager Job Description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

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Salary for Performance Marketing Manager in Boulder, CO
89250 - 155890
Low
89250
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
122570
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
155890
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 120190 140123 162733 Marketing Analytics Specialist 84490 101745 128520 Digital Strategist 110670 130305 153510 Growth Marketing Manager 108588 129413 158568 Demand Generation Manager 105910 125248 150238 E-Commerce Marketing Manager 107398 124355 150238 Digital Marketing Manager 96093 119893 137148 Digital Marketing Specialist 69615 82110 98175 Digital Project Manager 90440 115728 135363 Email Marketing Manager 83598 105910 127033 Email Marketing Specialist 62475 77648 89548 Marketing Automation Specialist 83895 98473 115728 SEO Specialist 78540 91333 106803 Paid Search Specialist 74970 89250 101150

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.