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Marketing Analytics Manager in Boulder, CO

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Boulder, CO
120190 - 162733
Low
120190
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
140123
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
162733
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 84490 101745 128520 Digital Strategist 110670 130305 153510 Growth Marketing Manager 108588 129413 158568 Demand Generation Manager 105910 125248 150238 E-Commerce Marketing Manager 107398 124355 150238 Performance Marketing Manager 89250 122570 155890 Digital Marketing Manager 96093 119893 137148 Digital Marketing Specialist 69615 82110 98175 Digital Project Manager 90440 115728 135363 Email Marketing Manager 83598 105910 127033 Email Marketing Specialist 62475 77648 89548 Marketing Automation Specialist 83895 98473 115728 SEO Specialist 78540 91333 106803 Paid Search Specialist 74970 89250 101150

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.