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Digital Strategist in Boulder, CO

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Boulder, CO
110670 - 153510
Low
110670
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
130305
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
153510
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 120190 140123 162733 Marketing Analytics Specialist 84490 101745 128520 Growth Marketing Manager 108588 129413 158568 Demand Generation Manager 105910 125248 150238 E-Commerce Marketing Manager 107398 124355 150238 Performance Marketing Manager 89250 122570 155890 Digital Marketing Manager 96093 119893 137148 Digital Marketing Specialist 69615 82110 98175 Digital Project Manager 90440 115728 135363 Email Marketing Manager 83598 105910 127033 Email Marketing Specialist 62475 77648 89548 Marketing Automation Specialist 83895 98473 115728 SEO Specialist 78540 91333 106803 Paid Search Specialist 74970 89250 101150

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.