Paid Search Specialist in Syracuse, NY

Paid Search Specialist job description

The paid search specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. Paid search specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the paid search specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical paid search specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertising

Developing landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practices

Analyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

Looking for a SEM/PPC specialist or a SEM/PPC specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a specialist.

Search paid search specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.

AI marketing tools

Answer engine optimization (AEO) and SEO

Budgeting

Digital marketing strategies

Display media

Marketing analytics

Paid media

Performance optimization

PPC campaigns

Search engine marketing

Web traffic analytics

Salary for Paid Search Specialist in Syracuse, NY

61750 - 83125

Low

61750

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

73150

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

83125

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

Job title

Low

Mid

High

Marketing Analytics Manager

101888

114713

133950

Marketing Analytics Specialist

69350

84075

105213

Digital Strategist

90725

106875

125875

Growth Marketing Manager

89063

105450

131100

Demand Generation Manager

86925

102600

123263

E-Commerce Marketing Manager

87400

101650

122788

Performance Marketing Manager

73150

99988

127538

Digital Marketing Manager

78613

98563

112100

Digital Marketing Specialist

57000

66975

80275

Digital Project Manager

74100

95000

110675

Email Marketing Manager

69350

86925

105450

Email Marketing Specialist

51063

63650

73388

Marketing Automation Specialist

69588

81700

97850

SEO Specialist

64363

74575

86450

Explore More Salaries

Looking to Hire? Start Here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology.

Hire talent

More to Explore

2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.

Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.

Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.

Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.

What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.

The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.