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Digital Marketing Manager in Syracuse, NY

Digital Marketing Manager job description

Digital marketing managers lead the development and execution of online marketing strategies that strengthen brand awareness, engage target audiences and drive business growth. They oversee digital initiatives across channels, using data-driven insights to optimize performance, improve customer experiences and support organizational goals. Working closely with cross-functional teams, digital marketing managers coordinate campaigns that generate demand, increase website traffic, and improve customer acquisition and retention.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services across online channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital marketing programsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

Looking for a digital marketing manager or a digital marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing manager.Search digital marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Brand management
Business planning and forecasting
Competitive analysis
Conversion rate optimization
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation
Salary for Digital Marketing Manager in Syracuse, NY

78613 - 112100

Low
78613
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
98563
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
112100
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 101888 114713 133950 Marketing Analytics Specialist 69350 84075 105213 Digital Strategist 90725 106875 125875 Growth Marketing Manager 89063 105450 131100 Demand Generation Manager 86925 102600 123263 E-Commerce Marketing Manager 87400 101650 122788 Performance Marketing Manager 73150 99988 127538 Digital Marketing Specialist 57000 66975 80275 Digital Project Manager 74100 95000 110675 Email Marketing Manager 69350 86925 105450 Email Marketing Specialist 51063 63650 73388 Marketing Automation Specialist 69588 81700 97850 SEO Specialist 64363 74575 86450 Paid Search Specialist 61750 73150 83125

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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