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Media Planner in Toledo, OH

Media Planner job description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Toledo, OH

54290 - 75650

Low
54290
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
63190
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
75650
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 153525 185120 223168 Vice President of Marketing 133723 156640 180225 Marketing Director 98123 119705 148853 Product Manager 84773 108803 126603 Product Marketing Manager 82325 103018 124600 Marketing Manager 80990 97010 114588 Marketing Coordinator 45390 55848 68085 Brand Manager 72980 87443 104575 Marketing Project Manager 63190 74983 90780 Market Researcher 53178 66750 82103 Media Director 86998 105243 122820 Media Buyer 57183 64303 77875 Communications Manager 70088 82548 95453 Communications Specialist 49173 58073 70533 Event Manager 50508 62745 76985 Event Coordinator 40050 46503 54513

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