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Media Buyer in Toledo, OH

Media Buyer job description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

Looking for a media buyer or a media buyer job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a media buyer.Search media buyer openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Media Buyer in Toledo, OH

57183 - 77875

Low
57183
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
64303
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
77875
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.