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Media Planner in Laguna Niguel, CA

Media Planner job description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Laguna Niguel, CA

74420 - 103700

Low
74420
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
86620
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
103700
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Chief Marketing Officer 210450 253760 305915 Vice President of Marketing 183305 214720 247050 Marketing Director 134505 164090 204045 Product Manager 116205 149145 173545 Product Marketing Manager 112850 141215 170800 Marketing Manager 111020 132980 157075 Marketing Coordinator 62220 76555 93330 Brand Manager 100040 119865 143350 Marketing Project Manager 86620 102785 124440 Market Researcher 72895 91500 112545 Media Director 119255 144265 168360 Media Buyer 78385 88145 106750 Communications Manager 96075 113155 130845 Communications Specialist 67405 79605 96685 Event Manager 69235 86010 105530 Event Coordinator 54900 63745 74725

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