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Marketing Automation Specialist in Minneapolis, MN

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Minneapolis, MN
75435 - 104058
Low
75435
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
88543
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
104058
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 108070 125993 146323 Marketing Analytics Specialist 75970 91485 115560 Digital Strategist 99510 117165 138030 Growth Marketing Manager 97638 116363 142578 Demand Generation Manager 95230 112618 135088 E-Commerce Marketing Manager 96568 111815 135088 Performance Marketing Manager 80250 110210 140170 Digital Marketing Manager 86403 107803 123318 Digital Marketing Specialist 62595 73830 88275 Digital Project Manager 81320 104058 121713 Email Marketing Manager 75168 95230 114223 Email Marketing Specialist 56175 69818 80518 SEO Specialist 70620 82123 96033 Paid Search Specialist 67410 80250 90950

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.