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Digital Strategist in Minneapolis, MN

Digital Strategist job description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Competitive analysis
Customer experience management
Digital advertising
Integrated campaigns
Market research
Marketing analytics
Social analytics
Storytelling
Salary for Digital Strategist in Minneapolis, MN

102185 - 141775

Low
102185
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
120375
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
141775
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 114758 129203 150870 Marketing Analytics Specialist 78110 94695 118503 Growth Marketing Manager 100313 118770 147660 Demand Generation Manager 97905 115560 138833 E-Commerce Marketing Manager 98440 114490 138298 Performance Marketing Manager 82390 112618 143648 Digital Marketing Manager 88543 111013 126260 Digital Marketing Specialist 64200 75435 90415 Digital Project Manager 83460 107000 124655 Email Marketing Manager 78110 97905 118770 Email Marketing Specialist 57513 71690 82658 Marketing Automation Specialist 78378 92020 110210 SEO Specialist 72493 83995 97370 Paid Search Specialist 69550 82390 93625

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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