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Digital Strategist in Minneapolis, MN

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Minneapolis, MN
99510 - 138030
Low
99510
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
117165
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
138030
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 108070 125993 146323 Marketing Analytics Specialist 75970 91485 115560 Growth Marketing Manager 97638 116363 142578 Demand Generation Manager 95230 112618 135088 E-Commerce Marketing Manager 96568 111815 135088 Performance Marketing Manager 80250 110210 140170 Digital Marketing Manager 86403 107803 123318 Digital Marketing Specialist 62595 73830 88275 Digital Project Manager 81320 104058 121713 Email Marketing Manager 75168 95230 114223 Email Marketing Specialist 56175 69818 80518 Marketing Automation Specialist 75435 88543 104058 SEO Specialist 70620 82123 96033 Paid Search Specialist 67410 80250 90950

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.