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Marketing Automation Specialist in Hartford, CT

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Hartford, CT
80370 - 110865
Low
80370
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
94335
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
110865
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 115140 134235 155895 Marketing Analytics Specialist 80940 97470 123120 Digital Strategist 106020 124830 147060 Growth Marketing Manager 104025 123975 151905 Demand Generation Manager 101460 119985 143925 E-Commerce Marketing Manager 102885 119130 143925 Performance Marketing Manager 85500 117420 149340 Digital Marketing Manager 92055 114855 131385 Digital Marketing Specialist 66690 78660 94050 Digital Project Manager 86640 110865 129675 Email Marketing Manager 80085 101460 121695 Email Marketing Specialist 59850 74385 85785 SEO Specialist 75240 87495 102315 Paid Search Specialist 71820 85500 96900

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.