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Email Marketing Specialist in Hartford, CT

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Salary for Email Marketing Specialist in Hartford, CT
59850 - 85785
Low
59850
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
74385
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
85785
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 115140 134235 155895 Marketing Analytics Specialist 80940 97470 123120 Digital Strategist 106020 124830 147060 Growth Marketing Manager 104025 123975 151905 Demand Generation Manager 101460 119985 143925 E-Commerce Marketing Manager 102885 119130 143925 Performance Marketing Manager 85500 117420 149340 Digital Marketing Manager 92055 114855 131385 Digital Marketing Specialist 66690 78660 94050 Digital Project Manager 86640 110865 129675 Email Marketing Manager 80085 101460 121695 Marketing Automation Specialist 80370 94335 110865 SEO Specialist 75240 87495 102315 Paid Search Specialist 71820 85500 96900

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.