Marketing Automation Specialist in Hampton Roads, VA

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performance

Distributing findings about campaign performance to the marketing team and recommending strategies for improvement

Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

Looking for a marketing automation specialist or a marketing automation specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your marketing automation specialist staffing needs.

Salary for Marketing Automation Specialist in Hampton Roads, VA

68458 - 93083

25th percentile

68458

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

79046

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

93083

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

87173

102686

120909

Digital Marketing Manager

78308

97761

111798

Digital Marketing Specialist

55899

66734

79293

Digital Project Manager

72151

92344

109089

Email Marketing Manager

67473

85449

101701

Email Marketing Specialist

50481

62548

72151

SEO Specialist

64764

75353

88404

Paid Search Specialist

60824

72398

82001

Social Media Manager

61563

76830

94068

Social Media Specialist

50235

60085

71413

Digital Community Manager

51959

64271

74121

Explore More Salaries

Explore exclusive insights

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.

Find your next hire