Marketing Analytics Specialist in Cincinnati, OH

Marketing Analytics Specialist job description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels

Develop dashboards and reports to track KPIs, conversion rates and customer engagement

Interpret data to identify trends, opportunities and areas for improvement

Collaborate with marketing teams to design A/B tests and measure campaign effectiveness

Segment audiences and build customer profiles to support targeted marketing efforts

Monitor website traffic, user behavior and attribution using analytics tools

Present insights and recommendations to stakeholders to guide marketing strategy

Maintain data integrity and ensure consistency across platforms and reporting systems

Stay current on marketing analytics tools, technologies and industry best practices

Looking for a marketing analytics specialist or a marketing analytics specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics specialist.

Search marketing analytics specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.

A/B testing

AI marketing tools

APIs

Audience segmentation

Conversion rate optimization

Dashboard development

Data integrity

Data visualization platform proficiency

Data-driven insights

Marketing analytics

SQL

Salary for Marketing Analytics Specialist in Cincinnati, OH

74460 - 112965

Low

74460

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

90270

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

112965

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

Job title

Low

Mid

High

Marketing Analytics Manager

109395

123165

143820

Digital Strategist

97410

114750

135150

Growth Marketing Manager

95625

113220

140760

Demand Generation Manager

93330

110160

132345

E-Commerce Marketing Manager

93840

109140

131835

Performance Marketing Manager

78540

107355

136935

Digital Marketing Manager

84405

105825

120360

Digital Marketing Specialist

61200

71910

86190

Digital Project Manager

79560

102000

118830

Email Marketing Manager

74460

93330

113220

Email Marketing Specialist

54825

68340

78795

Marketing Automation Specialist

74715

87720

105060

SEO Specialist

69105

80070

92820

Paid Search Specialist

66300

78540

89250

Explore more salaries

Newest Marketing Analytics Specialist jobs

Search all jobs

Business Analyst

Financial Analyst

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology.

Hire talent

More to explore

2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.

Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.

Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.

Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.

What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.

The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.