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Marketing Analytics Specialist in Chattanooga, TN

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Chattanooga, TN
65320 - 99360
Low
65320
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
78660
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
99360
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 92920 108330 125810 Digital Strategist 85560 100740 118680 Growth Marketing Manager 83950 100050 122590 Demand Generation Manager 81880 96830 116150 E-Commerce Marketing Manager 83030 96140 116150 Performance Marketing Manager 69000 94760 120520 Digital Marketing Manager 74290 92690 106030 Digital Marketing Specialist 53820 63480 75900 Digital Project Manager 69920 89470 104650 Email Marketing Manager 64630 81880 98210 Email Marketing Specialist 48300 60030 69230 Marketing Automation Specialist 64860 76130 89470 SEO Specialist 60720 70610 82570 Paid Search Specialist 57960 69000 78200

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.