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Marketing Analytics Manager in Chattanooga, TN

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Chattanooga, TN
92920 - 125810
Low
92920
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
108330
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
125810
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 65320 78660 99360 Digital Strategist 85560 100740 118680 Growth Marketing Manager 83950 100050 122590 Demand Generation Manager 81880 96830 116150 E-Commerce Marketing Manager 83030 96140 116150 Performance Marketing Manager 69000 94760 120520 Digital Marketing Manager 74290 92690 106030 Digital Marketing Specialist 53820 63480 75900 Digital Project Manager 69920 89470 104650 Email Marketing Manager 64630 81880 98210 Email Marketing Specialist 48300 60030 69230 Marketing Automation Specialist 64860 76130 89470 SEO Specialist 60720 70610 82570 Paid Search Specialist 57960 69000 78200

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.