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Marketing Analytics Manager in Milwaukee, WI

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Manager in Milwaukee, WI

110468 - 145230

Low
110468
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
124373
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
145230
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 75190 91155 114073 Digital Strategist 98365 115875 136475 Growth Marketing Manager 96563 114330 142140 Demand Generation Manager 94245 111240 133643 E-Commerce Marketing Manager 94760 110210 133128 Performance Marketing Manager 79310 108408 138278 Digital Marketing Manager 85233 106863 121540 Digital Marketing Specialist 61800 72615 87035 Digital Project Manager 80340 103000 119995 Email Marketing Manager 75190 94245 114330 Email Marketing Specialist 55363 69010 79568 Marketing Automation Specialist 75448 88580 106090 SEO Specialist 69783 80855 93730 Paid Search Specialist 66950 79310 90125

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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