The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.
Typical email marketing specialist duties:
Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback
Looking for an email marketing specialist or an email marketing specialist job?
Salary for Email Marketing Specialist in St. Louis, MO
51506 -
73616
25th percentile
51506
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
63818
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
73616
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.Find your next hire
