Digital Marketing Specialist in St. Louis, MO

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in St. Louis, MO

57034 - 80903

25th percentile

57034

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

68089

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

80903

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

88943

104771

123364

Digital Marketing Manager

79898

99746

114068

Digital Project Manager

73616

94219

111304

Email Marketing Manager

68843

87184

103766

Email Marketing Specialist

51506

63818

73616

Marketing Automation Specialist

69848

80651

94973

SEO Specialist

66079

76883

90199

Paid Search Specialist

62059

73868

83666

Social Media Manager

62813

78390

95978

Social Media Specialist

51255

61305

72863

Digital Community Manager

53014

65576

75626

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