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Digital Strategist in Alpharetta, GA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Alpharetta, GA
97185 - 134805
Low
97185
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
114428
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
134805
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 105545 123049 142904 Marketing Analytics Specialist 74195 89348 112860 Growth Marketing Manager 95356 113644 139246 Demand Generation Manager 93005 109986 131931 E-Commerce Marketing Manager 94311 109203 131931 Performance Marketing Manager 78375 107635 136895 Digital Marketing Manager 84384 105284 120436 Digital Marketing Specialist 61133 72105 86213 Digital Project Manager 79420 101626 118869 Email Marketing Manager 73411 93005 111554 Email Marketing Specialist 54863 68186 78636 Marketing Automation Specialist 73673 86474 101626 SEO Specialist 68970 80204 93789 Paid Search Specialist 65835 78375 88825

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.