Digital Marketing Specialist in White Plains, NY

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in White Plains, NY

72640 - 103040

25th percentile

72640

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

86720

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

103040

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

113280

133440

157120

Digital Marketing Manager

101760

127040

145280

Digital Project Manager

93760

120000

141760

Email Marketing Manager

87680

111040

132160

Email Marketing Specialist

65600

81280

93760

Marketing Automation Specialist

88960

102720

120960

SEO Specialist

84160

97920

114880

Paid Search Specialist

79040

94080

106560

Social Media Manager

80000

99840

122240

Social Media Specialist

65280

78080

92800

Digital Community Manager

67520

83520

96320

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