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Content Manager in Kalamazoo, MI

Content Manager Job Description

Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred.

Typical content manager duties:

Ensuring all copy is relevant, engaging and optimized for search enginesConfirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approachAnalyzing website and social media metrics to evaluate the performance of content strategies and make improvements

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Salary for Content Manager in Kalamazoo, MI
62260 - 87780
Low
62260
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
73920
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
87780
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Content Strategist 63800 81620 99880 Technical Writer – Marketing and Creative 60060 73480 85800 Proposal Specialist 60720 72820 81840 Copywriter 56760 69740 83820 Copy Editor 47740 61820 70620 Proofreader 43340 50820 60280 Social Media Manager 55000 69300 84040 Social Media Specialist 44880 53900 63800 Community Manager 46420 57420 66220

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.