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Expert advice: How to answer the question ‘What are your salary expectations?’

Competitive advantage Salary and hiring trends Career tips Career development Salaries and roles Negotiating salaries Article
Do you find it difficult to talk about money? A lot of professionals do. Luckily, there are strategies for giving figures that will be fair to you and within the employer’s budget. Timing, tact, and research are all key to your success when discussing money with a potential employer. Our recruitment experts give guidance on the best answer for ‘What are your salary expectations’ during the interview process and answer common FAQs about how to negotiate a higher offer. Read more: Performance review and salary review – what’s the difference?
The critical first step is research; discussing salary expectations before researching the market is very unwise. Compensation expectations might come up during the initial phone vetting, or a potential employer may even ask about your salary expectations on the job application. That's why you should prepare your "expected salary" answer as soon as you start your job search. And that means you need to do your homework. We recommend using trusted, third-party benchmarking data like the kind you’d find in our Robert Half 2025 Salary Guide to get the starting salaries for the position you’re seeking. Not only will it help you gain an insight into salary brackets for your role, but it’ll also reveal which skills and experience employers are looking for in your industry. This makes it incredibly useful for demonstrating your professional value on the broader market and marks you out as a more desirable hire with the necessary clout to ask for a top-end salary.  
Although it's generally unwise to ask about a salary during the interview process, there's still a good chance you'll be asked about your expectations. Some job posts ask applicants to state their expected salary when applying. If this happens, we recommend giving a range—not a specific figure—you're comfortable with.   Get insights with our UK Salary Calculator Madeleine Barnes, Practice Manager of marketing & creative at Robert Half, explains that “answers like "negotiable" might work but can also make you look evasive. If you've done your homework, you'll know what a fair salary range will look like. Should the question of compensation come up during the initial phone call, you can still give a range and hedge it even more.” An example answer for this might be: "From what I know about the position, I think somewhere in the area of £XX – £XX seems fair.”
When it’s still early in the hiring process, there’s nothing coy about hedging with a salary range, as discussed above. An employer who asks about an expected salary before discussing the job in detail can’t demand a more definite answer. But at this early stage, you also have an opportunity to turn the question around. An example answer could be: "I'd like to learn more about the position, the duties, and what the team's like before discussing money. Can I ask what salary range you're considering for this position?" Delivered politely, you’ll demonstrate that your priority is learning whether the role is really what you’re looking for, which every employer will respect. And your deft invitation to share the budgeted salary range will be difficult to resist. If the employer's salary range is in the area you were considering, or even higher, thank them for sharing the information and confirm that the figure's in your ballpark. If it's a little less, say it's at the lower end of what you were hoping for, but you'd still like to discuss the job. Why do that? The tight labour market means high competition for quality talent with in-demand skills. “Many employers are hoping to win the war for talent using strong corporate culture and robust attraction packages, including perks like flexible benefits, stress reduction programmes, and private health insurance” says Madeleine. “Demonstrate you have just what the employer is looking for, and you'll likely be able to negotiate a salary figure to your liking as you hammer out the details of the job offer.” If the employer is starting at a much lower range than your desired compensation, then say so and ask whether the figures would be adjusted for the right hire. Don’t waste your time or the employer’s if it’s clear from the start that you won’t reach an agreement on salary.
At some point, you have to commit. By the second interview (or certainly the third, if the process lasts that long), you've likely learned what you need to know about the job and how success will be measured, you've met team members, and you've already shared the salary range you were considering — or the employer has shared the figure they've budgeted for the position.   Factor in all you've learned during your research and the interview process. Are the responsibilities and the stress level what you expected when you applied for the position? Will you manage people or processes the original job posting didn't mention? Perhaps most importantly, what employee benefits, rewards and bonus opportunities will be included in the compensation package?   Madeleine explains that “although you may have had to tip your hand when salary requirements first came up, you don't have to commit to the range you initially gave. Phrase your answer by briefly citing the points salient to compensation expectations. It's even better if you can frame it positively.” Example answers include: "Given the position's responsibilities and the number of people I'd be managing, I think £XX is fair. It's an exciting opportunity, and I truly believe I'm the person for the job." "I’m really excited by the challenges you described! £XX seems like the right starting salary. There’s a lot to take on, and I’m confident I’d succeed in the role." "I’m thinking £XX. This is a big job — one I’m familiar with and well suited for. I led a similar team in my previous role, and we hit all the goals we were tasked with. I’d be very excited to take on another challenge like this!" "I remember the salary range you gave me earlier, and I respect that you have to work within a budget. But I’d like to suggest £XX as the starting salary. The responsibilities of this role are quite demanding, and as we’ve both said, I have all the necessary skills and training. I believe I can deliver the results you said you’re looking for."
The employer made the offer, and the salary meets or comes close to your compensation expectations. What now? Thank the hiring manager and ask for a day or two to mull things over if you need the time. If you decide to take the job, express your enthusiasm and agree the start date. Then, ask for a formal, written offer to make sure everything you've discussed, from job description and pay to rewards and benefits, is correct. Don't risk any misunderstandings about your agreement. And wait to give notice at your current job until you've signed and returned that written offer. Read more: You’re not happy with your salary review – what’s next?
1. Should I be upfront about my salary expectations in the job application process? Job seekers should refrain from asking about salary when submitting their application materials or during phone vetting. Raising the topic of money too early sends the message that you're more interested in the paycheck than the position. But that doesn't mean the employer won't ask about salary requirements during the initial contact. Our best advice is to be truthful but informed and fair. Ensure you’re starting the process with a firm idea of what you’d ask for by using an industry benchmarking tool like our 2025 Salary Guide and our Salary Calculator as part of your research. Read more: How to answer ‘Why do you want this job?’ 2. How can I negotiate a higher salary? Learning how to negotiate a higher salary all rests on your ability to prove two core things: 1) that you are performing at an exemplary level and 2) that you have in-demand skills and experience within your role and industry. You can prove exemplary performance by collecting colleague feedback and success metrics that clearly relate to your efforts. These include data, KPI achievements, and sales insights. Also, include awards you've won or training you've completed.  To prove your value in the broader job market, you can use an industry report like our Salary Guide to spotlight your in-demand skills. According to our recent data, risk analysis, AI/automation/machine learning, financial analysis, and cloud are all high-demand technical skills for 2025. If you have experience in key areas, highlight them front and centre. Your employer is far more likely to agree to a pay increase to keep your skills within their team than risk losing you to a competitor in the ongoing war for talent. 3. Is it okay to ask about salary during the first interview? Our experts recommend going into your job interview with a well-researched, competitive salary figure in mind. However, it's wise not to share the information at this early stage unless you’re asked directly. If asked, it’s better to give a salary range until you know more about the role, responsibilities, and requirements. In some cases, asking about the salary during the first interview can make it seem as though you’re more interested in the money than the role or the opportunity. Our best advice is to save it for later in the recruitment process or give a range if asked directly.

Are you ready to get back out onto the job market? Upload your CV or browse open roles in your area. To start your all-essential pre-interview research, explore the 2025 Salary Guide today or visit the Salary Calculator. You can also visit our advice blog for more winning interview tips.