<p>Are you a marketing leader with experience in marketing and a passion for driving results? Our client seeks a hands-on, full-time Marketing Manager to guide strategy, execute campaigns, and oversee marketing operations for their regional business, while also working with the global marketing team. This position is a digital marketing generalist, leading top and bottom funnel marketing initiatives, with ROI in mind. This individual will manage 1 Marketing Specialist and be tasked with growing our client’s new and existing product portfolio.</p><p> </p><p>This role is an in-office position, 5x per week in office in Mississauga with 1-2x annual travel to the US. </p><p> </p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute marketing strategies that support brand awareness and digital lead generation</li><li>Collaborate with sales and other departments to align efforts and create impactful top of funnel and bottom of funnel marketing programs</li><li>Oversee updates and maintenance of the company’s Canadian website</li><li>Manage marketing budgets, timelines, and deliverables to ensure projects are completed on time and within scope</li><li>Analyze marketing performance and present key metrics and recommendations to management</li><li>Manage a 1 Marketing Specialist and provide them with mentorship, training, support, and performance management </li><li>Ensure effective internal and external communications supporting marketing initiatives</li><li>Partner with external agencies for digital ad campaigns and paid advertising </li><li>Manage a marketing budget of 300K annually </li><li>Occasional travel required, including 1–2 trips per year to the US</li></ul>
<p>Are you a creative, results-driven marketer passionate about delivering memorable campaigns and building influential partnerships? Our client—a fast-growing, entrepreneurial brand in the retail and consumer space—is seeking a dynamic <strong>Marketing Manager</strong> to elevate their brand presence, drive community engagement, and accelerate business growth.</p><p><br></p><p><strong>Why Join?</strong></p><ul><li>Thrive in an entrepreneurial and collaborative environment with a supportive, drama-free culture.</li><li>Work alongside talented international teams across Belgium, Hong Kong, Brazil, India, and more.</li><li>Enjoy employee discounts on premium products and beverages.</li><li>Unlock career growth opportunities within a globally recognized brand.</li></ul><p><strong><u>Key Responsibilities</u></strong></p><p><strong>Multi-Channel Marketing Leadership</strong></p><ul><li>Strategize and execute integrated marketing campaigns across digital, influencer, PR, and retail platforms.</li><li>Drive brand engagement by planning in-store events and high-impact activations, especially at the flagship Espro Coffee Bar.</li><li>Collaborate with creative agencies to ensure campaigns are innovative, on-brand, and results-focused.</li></ul><p><strong>Influencer & Social Media Partnerships</strong></p><ul><li>Cultivate and manage relationships with Toronto’s top influencers and creators.</li><li>Oversee original content production for TikTok, Instagram, YouTube, and emerging platforms.</li><li>Ensure all content initiatives are connected to clear KPIs—including sales, engagement, and audience growth.</li></ul><p><strong>Public Relations & Earned Media</strong></p><ul><li>Lead external PR agency relationships and build awareness via proactive media outreach.</li><li>Secure earned coverage in lifestyle, food & beverage, and design publications.</li><li>Integrate PR outcomes with overall marketing dashboards and report on impact.</li></ul><p><strong>Community Management & Content Creation</strong></p><ul><li>Oversee the brand’s social media profiles—driving follower growth, fostering community engagement, and maintaining a vibrant brand voice.</li><li>Guide content creation with agencies and freelancers, ensuring quality and consistency.</li><li>Monitor feedback, engage with the audience, and track performance metrics.</li></ul><p><strong>Performance Reporting & Analytics</strong></p><ul><li>Deliver clear, actionable weekly and monthly reports on campaign performance and ROI.</li><li>Monitor KPIs across all channels to inform marketing strategy and continuous improvement.</li></ul><p><br></p>