<p><strong>Role Overview: </strong></p><p>We are seeking a <strong>Marketing / Marketing Communications Manager</strong> to lead and execute marketing communication activities for our Canadian subsidiary. This is a hands-on managerial role with no direct reports, responsible for local brand execution while closely coordinating with the U.S. subsidiary and global HQ. The role reports directly to the <strong>Country Head</strong>.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong>Brand Communication (In-house)</strong></p><p>· Lead subsidiary-level brand communication activities aligned with global brand strategy</p><p>· Manage and support SNS content and website updates</p><p>· Ensure consistent application of global brand guidelines across all materials</p><p><br></p><p><strong>Cross-Regional Marketing Coordination (HQ & U.S. Subsidiary)</strong></p><p>· Coordinate marketing initiatives and assets with global HQ and the U.S. marketing team</p><p>· Localize global and regional marketing materials for the Canadian market</p><p>· Align campaign timelines, messaging, and content updates across regions</p><p>· Act as the primary Marcomm coordination point between Canada, the U.S., and HQ</p><p><br></p><p><strong>Trade & Dealer Marketing Communications</strong></p><p>· Lead marketing communication initiatives in collaboration with key dealers and partners</p><p>· Develop and manage Marcomm materials supporting dealer programs and promotions</p><p>· Serve as the primary Marcomm contact for internal sales teams</p><p><br></p><p><strong>POS Materials Planning & Management</strong></p><p>· Plan, develop, and manage POS materials (banners, posters, in-store displays, etc.)</p><p>· Oversee production schedules, quantities, and vendor coordination</p><p>· Ensure quality control and on-time delivery</p><p><br></p><p><strong>Catalog & Warranty Materials Management</strong></p><p>· Lead the creation and management of product catalogs, warranty brochures, and printed collateral</p><p>· Perform hands-on design and layout work using <strong>Adobe Illustrator and/or Adobe Photoshop (required)</strong></p><p>· Manage revisions, print specifications, and inventory levels</p><p>· Coordinate content approvals with HQ and internal stakeholders</p>
