<p>We’re looking for a sharp, strategic, and highly adaptable <strong>Digital Marketing Manager – Paid Media</strong> to lead the execution of digital strategies across a range of paid channels, with a strong focus on driving B2C conversions and business growth. This role blends performance marketing expertise with cross-functional collaboration and strategic communication.</p><p><br></p><p>You'll manage campaign execution from strategy through launch, work closely with internal stakeholders to bring client and business goals to life, and continuously optimize to deliver measurable impact. This role requires someone who can think analytically, act quickly, and communicate clearly—without relying on marketing jargon. </p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead the strategy, planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta, Reddit, and more.</li><li>Drive B2C performance outcomes—especially focused on conversions, ROAS, and growth KPIs.</li><li>Translate high-level campaign objectives into clear, executable strategies with measurable impact.</li><li>Collaborate with cross-functional internal teams (Project Management, Creative, Analytics, and occasionally Senior Leadership) to align on campaign strategy, timelines, and deliverables.</li><li>Help set up landing pages and ensure campaign launch readiness with the right tracking, assets, and messaging.</li><li>Work closely with the Project Management team to support client-facing communication and ensure that changes or optimizations are clearly understood and aligned with broader business goals.</li><li>Occasionally engage in client-facing discussions to support paid media strategies or requests (e.g., expanding into Reddit or a new platform).</li><li>Build and maintain campaign dashboards using Google Data Studio, using internal and platform data to track performance and guide strategic decisions.</li><li>Communicate campaign performance and optimization strategy to stakeholders in clear, actionable language—not just marketing speak.</li></ul><p><br></p>
<p>Are you a bilingual (French/English) marketing and communications professional with a strategic mindset and polished communication skills? We are seeking a <strong>Senior Manager, Corporate Marketing & Communications</strong> for our client, a leading provider in the health benefits management industry. This role will oversee corporate marketing and communications programs to strengthen brand positioning, engage stakeholders, and establish the organization as a recognized thought leader in its sector. If you thrive in dynamic environments, can lead small teams, and are adept at both strategy and execution, this role might be the right fit for you.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><strong>External Communications</strong></p><ul><li>Work with the Chief Administrative Officer (CAO) to develop strategic marketing and communication programs.</li><li>Collaborate with Senior Leadership teams in Canada and the US to identify and drive initiatives positioning the company as an industry innovator.</li><li>Develop and execute strategies for digital and social media to enhance employee engagement, leadership messaging, and brand presence.</li><li>Lead the creation and implementation of marketing and communications strategies for advertising, branding, events, government relations, media relations, and public speaking opportunities.</li><li>Support and serve as a backup contact for Canadian media relations.</li><li>Oversee the departmental budget and produce monthly forecasts.</li></ul><p><strong>Marketing Communications & Programs</strong></p><ul><li>Manage corporate and brand communication efforts, including internal and external messaging.</li><li>Handle media and public relations activities, including content writing, presenting, creating speeches, and working with stakeholders.</li><li>Oversee corporate social media accounts and digital marketing strategies.</li><li>Manage website content, branding initiatives, and re-branding efforts.</li><li>Plan and execute strategies for in-person conferences and key events.</li></ul><p><br></p><p><br></p>
<p><strong>The Company</strong></p><p>Our client in the hospitality industry is looking for a Content Analyst for a 6 month contract. The Content Analyst will work full time in the downtown Toronto office 5 days a week. Located near TTC subway stations or accessible through The Path, approximately a 10 minute walk from Union Station.</p><p><br></p><p><strong>The Position</strong></p><p>The Content Analyst will be focusing on supporting content operations across digital platforms, with a primary emphasis on managing and analyzing web content.</p><p><br></p><p>Responsibilities:</p><ul><li>Manage and update digital content using Content Management Systems (CMS), ensuring accuracy and alignment with branding guidelines.</li><li>Collaborate with cross-functional teams to support eCommerce, digital marketing campaigns, and other content updates</li><li>Analyze content performance data where applicable and provide insights or recommendations for improvements.</li><li>Collaborate with content creators, designers, and developers to gather required assets and information.</li><li>Ensure all content is optimized for digital display, responsive across devices, and follows SEO and accessibility best practices.</li><li>Conduct quality assurance checks to ensure accuracy, broken links, and formatting consistency.</li></ul>
