<p>Marketing Manager – Premium Drinkware & Lifestyle Brands</p><p>Location: East Toronto (5 days/week onsite)</p><p>Are you a results-driven and creative marketer ready to make an impact in the world of premium consumer brands? We’re seeking a Marketing Manager to lead dynamic, multi-channel campaigns for globally recognized drinkware products retailed across e-commerce and in-store. This role combines strategic leadership, hands-on campaign management, and community-building with close access to content creators and influencers.</p><p>Key Responsibilities</p><p>Campaign Leadership</p><p>Plan, execute, and optimize multi-channel marketing campaigns spanning digital, influencer, PR, and retail.</p><p>Drive in-store activations and events at flagship locations, including pop-up experiences and brand showcases.</p><p>Partner with creative agencies to deliver campaigns that are on-brand, high quality, and performance-driven.</p><p>Influencer & Creator Partnerships</p><p>Build and manage relationships with Toronto-based creators and influencers.</p><p>Oversee and elevate content across TikTok, Instagram, YouTube, and emerging platforms, tying actions directly to campaign KPIs (growth, engagement, sales).</p><p>PR & Media</p><p>Lead agency relationships and manage in-house PR outreach.</p><p>Secure earned media coverage in lifestyle, food & beverage, and design publications, integrating results into broader marketing performance.</p><p>Content & Community</p><p>Manage brand social media accounts, nurturing and growing engaged online communities.</p><p>Produce compelling content with agencies, freelancers, and internal teams; maintain a robust editorial calendar with consistent messaging.</p><p>Respond to audience feedback and monitor engagement daily.</p><p>Reporting & Measurement</p><p>Deliver clear, actionable weekly/monthly reports on campaign performance, influencer ROI, PR outcomes, and event success.</p><p>Track and analyze KPIs, including follower growth, engagement rates, media coverage, and sales contribution.</p><p>Qualifications</p><p>5–6 years’ experience in digital marketing, content marketing, social media/influencer management, and brand activations (preferably within consumer brands or retail).</p><p>Proven ability to execute high-impact campaigns and build effective influencer relationships.</p><p>Skilled in outreach, social media management, and working with creative and agency teams; PR and media experience is a strong asset.</p><p>Portfolio showcasing successful campaigns and activations.</p><p>Highly organized and data-driven, leveraging metrics for decision-making.</p><p>Excellent communicator, both written and in-person.</p><p>Mindset & Culture Fit</p><p>Creative and analytical thinker: generates big ideas and tracks results.</p><p>Entrepreneurial and agile: thrives in a fast-paced, growth-oriented environment.</p><p>Collaborative, positive, and resilient: energizes teams and builds strong relationships, drama-free.</p><p>Passion for digital and social trends, open to working with offshore global teams</p>
<p><strong>The Company</strong></p><p>Our client in downtown Toronto is looking for a Product Design Lead for a 1 year contract. This is an in office position, and the ability to travel to the US may be required.</p><p><br></p><p><strong>The Position</strong></p><p>The Product Design Lead will shape the design of complex enterprise software solutions that power critical business operations—such as planning, procurement, vendor management, and order management. This is not a typical UX role; it requires a <strong>strategic thinker who can design with depth and context</strong>, balancing user needs with business objectives in a highly data-driven environment. This role is <strong>hands-on</strong>—you’ll lead discovery, synthesize insights, and deliver production-ready designs.</p><p><br></p><p>Responsibilities</p><ul><li>Own the design process for a specific product area, from research through delivery.</li><li>Conduct contextual research to understand user workflows, pain points, and operational constraints.</li><li>Translate complex business and technical requirements into clear user journeys and intuitive UI solutions.</li><li>Collaborate with Product Managers to negotiate scope and problem definitions, ensuring alignment between user needs and business priorities.</li><li>Facilitate workshops and design reviews to drive clarity and alignment across teams.</li><li>Document and communicate design decisions persuasively to stakeholders.</li><li>Experiment with emerging tools, including AI-driven design platforms, to enhance workflows and outcomes. </li></ul>
